All posts by Susanna Olson

Price your home right & Gain more buyers

Price your home right & gain more buyers.

Many agents will list your house for sale at any price just to get your listing. They will ‘work you over’ for a price reduction later!

Studies have proven that this strategy is not only time consuming but nets you less money in the end. Buyers perceive the maximum value of a house when it is first put on the market. As time goes by, and a house does not sell, everyone wonders what is wrong or thinks that the house is overpriced. Studies of home sales confirm that this approach nets you less money.

When pricing your home for sale you should demand that your agent prove what the true market value of your home is because every house in today’s market must be sold twice – first to a buyer and then to the bank issuing the mortgage.

This second sale, the one to the mortgage company, may be more difficult than the first. The residential appraisal process has gotten tougher. A survey showed that there was a challenge with the appraisals on 24% of all residential real estate transactions making it more difficult to get the banks to agree on the contract price. No mortgage, no sale.

Get the facts about the price and the market.

Your asking price should generate the maximum demand for your home. That way, you will not be fighting with a buyer over the price, but instead you will have multiple buyers fighting with each other over the house. recently gave this advice:

Aim to price your property at or just slightly below the going rate. Today’s buyers are highly informed, so when they sense they’re getting a deal, they’re likely to bid up a property that’s slightly underpriced, especially in areas with low inventory.”

Top 10 Reasons I am the Real Estate Agent for You!

Top 10 Reasons I am the Real Estate Agent for You!

  1. I have years of experience successfully buying and selling homes in the local market.
  2. I know the neighborhoods, schools, market conditions, zoning regulations, and local economy.
  3. I’ll do the leg work, keeping you up-to-date with conditions as they impact the market.
  4. I’m a full-time real estate agent – anything less and you’d be short changed.
  5. I’ll use my connections to help you get the best deal possible.
  6. You’ll be my only client in the real estate transaction. I work for you, not the buyer or seller, or for the mortgage company.
  7. I’ll guide you through all the complexities of buying or selling a house to eliminate the stress for you.
  8. As a standard business practice, I will communicate with you to keep you informed of market conditions as they evolve.
  9. I won’t waste your time. When you are ready to sell, or make an offer to buy I will help you. I won’t pressure you or make you feel pushed.
  10. You’ll have the advantage of personal, one-on-one attention.

How We Keep Deals Together

How we keep deals together.

After we have found a buyer for your house, there are many things that need to be taken care of to keep the deal together.

Financing problems, cold feet, inspection problems, and newly disclosed information can cause last minute problems. Buyers need constant assistance to keep the sale moving forward.

Sometimes the situation calls for a little counseling, sometimes a little re-negotiating, sometimes more information is needed, and sometimes a compromise is needed.

Most of the time a deal can be saved with the right combination of level-headedness, solution-oriented counseling, AND enough experience to suggest resolutions. Anticipating issues before they arise and resolving issues is the key for success.

Problem prevention is a big part of keeping deals together by staying on top of the situation and not ignoring the warning signs.

If a buyer client starts to get cold feet, we ask why, while there is still time by answering questions and concerns and come up with resolutions before they get scared and say no. Unanswered questions created doubt, and doubt creates uneasiness and uneasiness kills deals. Most of the time buyers just need answers and reassuring.

Getting a home sale to the closing table is how we earn our money. Bringing Buyers and Sellers together is the job and making people happy is our goal.